NHS Hammersmith and Fulham Fight Smoking with Text Messaging Service

iPLATOAn innovative scheme to use mobile technology to obtain a patient's current smoking status and invite 'quitters' for Smoking Cessation services, has proved a great success in NHS Hammersmith and Fulham. NHS Hammersmith and Fulham have a smoking prevalence of 24.2% and are committed to cutting that number down every year.

The recent scheme using iPLATO Patient Care Messaging, requested a patient's smoking status via text message. Patients could respond via reply text - all patient replies being converted to an email and sent back to the relevant surgery email address. Once identified as a smoker, the patients could then be sent an additional text message inviting them to enrol in Stop Smoking programmes. The results were presented this year at the UK National Smoking Cessation Conference (UKNSCC).

22 GP surgeries sent out a request for a patient's smoking status via text message. The surgeries received 6,085 valid smoking status responses. Some of the top performing surgeries received as high as 57% valid response rates - 95% of those responses received within 24 hours of sending the original message.

After confirming smoking status, the surgeries sent out another text, to enrol smokers in quit programmes. This message invited smokers to text 'quit' to be contacted by a member of the local stop smoking team.

Another way NHS Hammersmith and Fulham have reached out to smokers is by producing posters to be hung up around their borough. These posters direct patients to text 'QUIT' to a designated number printed on a poster, members of the public that text in to the designated 'trigger' number are subsequently contacted by the local Stop Smoking Service. The posters also give an option of a number to call if the 'quitter' does not want to text in. The iPLATO supported poster campaign ran for 6 months and generated 282 responses via text and approximately 300 by phone.

These initiatives have proved considerably more effective than traditional ways of obtaining information and reaching out to 'smokers'. The cost savings possible with this approach has also proven to be compelling, when compared to the cost of previous methods employed for similar ends.

Tim Roberts Stop-Smoking Manager, NHS Hammersmith and Fulham said, "This way of reaching out to smokers to help them quit is not only effective but very fast, because of this, text messaging is an essential component in the promotion of stop smoking services."

iPLATO Patient Care Messaging is increasingly being funded by PCTs for GP surgeries across the UK and is being used to address important Public Health concerns such as CVD, Smoking, Sexual

Health, Flu, Childhood Immunisations and Obesity. The system works by integrating with the GPs' clinical system where patient records are stored. GP surgeries can search the clinical information they hold on their clinical systems to target specific groups of patients for SMS health promotion campaigns.

Related news articles:

About NHS Hammersmith and Fulham
Hammersmith and Fulham Primary Care Trust (PCT) is the NHS organisation responsible for commissioning healthcare for people living and working in the London Borough of Hammersmith and Fulham.

Our aim is to improve the health of local residents by providing access to high quality health services and encouraging people to make healthy lifestyle choices (for example stopping smoking, eating a healthy diet and taking regular exercise).

About iPLATO
iPLATO Healthcare is a London based innovation company dedicated to mobile health since 2006. iPLATO's evidence based mobile health solutions have proven to improve patient access to healthcare, to enable powerful health promotion targeted at people at risk and to support people with long term conditions.

Serving millions of patients and thousands of healthcare professionals every day iPLATO has emerged as the leader in mobile health. Across this network the company is running campaigns to promote smoking cessation, weight loss, childhood immunisation and pandemic awareness as well as mobile disease management services for people with diabetes, hypertension, epilepsy and HIV.

iPLATO Healthcare's mission is to, in partnership with healthcare professionals and provider organisations, support patients in achieving longer, healthier lives.

Most Popular Now

AI for Real-Rime, Patient-Focused Insigh…

A picture may be worth a thousand words, but still... they both have a lot of work to do to catch up to BiomedGPT. Covered recently in the prestigious journal Nature...

New Research Shows Promise and Limitatio…

Published in JAMA Network Open, a collaborative team of researchers from the University of Minnesota Medical School, Stanford University, Beth Israel Deaconess Medical Center and the University of Virginia studied...

G-Cloud 14 Makes it Easier for NHS to Bu…

NHS organisations will be able to save valuable time and resource in the procurement of technologies that can make a significant difference to patient experience, in the latest iteration of...

Hampshire Emergency Departments Digitise…

Emergency departments in three hospitals across Hampshire Hospitals NHS Foundation Trust have deployed Alcidion's Miya Emergency, digitising paper processes, saving clinical teams time, automating tasks, and providing trust-wide visibility of...

Start-Ups will Once Again Have a Starrin…

11 - 14 November 2024, Düsseldorf, Germany. The finalists in the 16th Healthcare Innovation World Cup and the 13th MEDICA START-UP COMPETITION have advanced from around 550 candidates based in 62...

MEDICA HEALTH IT FORUM: Success in Maste…

11 - 14 November 2024, Düsseldorf, Germany. How can innovations help to master the great challenges and demands with which healthcare is confronted across international borders? This central question will be...

A "Chemical ChatGPT" for New M…

Researchers from the University of Bonn have trained an AI process to predict potential active ingredients with special properties. Therefore, they derived a chemical language model - a kind of...

Siemens Healthineers co-leads EU Project…

Siemens Healthineers is joining forces with more than 20 industry and public partners, including seven leading stroke hospitals, to improve stroke management for patients all over Europe. With a total...

MEDICA and COMPAMED 2024: Shining a Ligh…

11 - 14 November 2024, Düsseldorf, Germany. Christian Grosser, Director Health & Medical Technologies, is looking forward to events getting under way: "From next Monday to Thursday, we will once again...

In 10 Seconds, an AI Model Detects Cance…

Researchers have developed an AI powered model that - in 10 seconds - can determine during surgery if any part of a cancerous brain tumor that could be removed remains...

Does AI Improve Doctors' Diagnoses?

With hospitals already deploying artificial intelligence to improve patient care, a new study has found that using Chat GPT Plus does not significantly improve the accuracy of doctors' diagnoses when...

AI Analysis of PET/CT Images can Predict…

Dr. Watanabe and his teams from Niigata University have revealed that PET/CT image analysis using artificial intelligence (AI) can predict the occurrence of interstitial lung disease, known as a serious...