Nearly half of online physicians in Western Europe watch online video for professional purposes, according to the latest Taking the Pulse® Europe v9.0 study from pharmaceutical and healthcare market research company Manhattan Research. Online video adoption has grown steadily over the past three years, jumping from only 28% of online European physicians using for professional purposes in 2006 to 46% in 2009. Online physicians in Western Europe are even more likely to use online video as part of their clinical research than SMS/text messaging, blogs, or chatrooms/message boards.
Quick facts:
- 46% of physicians in Germany, Spain, France, Italy, and the United Kingdom watch online video for professional purposes.
- Online video adoption has grown steadily over the past three years, jumping from only 28% of online European physicians using for professional purposes in 2006 to 46% in 2009.
- Use of online video for professional purposes more popular than use of SMS/text messaging, blogs or chatrooms/message boards for the same reason.
"Given the swift adoption in Europe and the fact that the vast majority of online video being viewed by European physicians is on U.S.-based sites, there seems to be a market opportunity for more to follow Univadis' lead," said Joe Farris, President of Manhattan Research. "Our European physician research solutions enable brand teams to assess whether online video, among other media channels, is a viable way to engage their physician segments."
About Taking the Pulse® Europe
Taking the Pulse® Europe is Manhattan Research's market research and advisory service focused on how physicians across Western Europe use the Internet and technology for clinical purposes and for engaging with pharmaceutical companies. The study was fielded online in Q4 2009 among 1,125 practicing physicians in Germany, Spain, France, Italy, and the United Kingdom.
In addition to online video, Taking the Pulse® Europe provides in-depth market research on many other physician technology and digital marketing topics, including email communication, smartphone ownership/mobile activities, online journals, virtual conferences, social networking, health and medical website visitation, search engines, patient education, pharma website visitation, videoconferencing with reps, and electronic detailing. In addition to a comprehensive view of the European physician market, clients can also gain insight into the online resource and communication trends for specific country and specialist segments. For more information, please visit http://www.manhattanresearch.com/ttpeu.
Complimentary White Paper
Manhattan Research's European eHealth Landscape is a complimentary white paper discussing some of the latest trends in how physicians and patients across Europe use the Internet and technology for health purposes. To access the report, please visit http://www.manhattanresearch.com/research/white-papers/european-ehealth-landscape.aspx.
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers in the U.S., Europe, and Asia-Pacific.
For information, visit http://www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.DecisionResourcesInc.com.