Opinion Article by Rob Benson, Senior Communications Manager, Highland Marketing.Listening to Health Secretary Jeremy Hunt proclaim a plethora of GPs available seven days a week and promising new GPs and support staff made me think of the old English one-day international cricket team.
Led by fish-out-of-water Alistair Cook, they took tried and tested methods of building their innings to try to post what used to be match-winning scores, sometimes even reaching 300.
Come the World Cup, the game had moved on. One player, Martin Guptill, scored 237 all on his own. Scores were going over 400. Old school England went out of the tournament within a matter of days after a couple of humiliations at the hands of Australia, New Zealand and Bangladesh.
The issue with the English cricket team was that they did not realise that things had changed. The same is true for primary care. People might say they want to visit their GP seven days a week. In practice, they have better things to do on a Sunday. (Maybe they are at the cricket.) Open all hours might work in some cases, but for most people, the game has changed. Access and information exchange does not require a physical location.
As the excellent Connected health report from Deloitte notes, smartphones have achieved 70% penetration in the UK. For the over 55s, this is at 50%. A featured survey showed that almost one in five patients with long term conditions wanted to use health apps to communicate with their doctor. Yet very few actually do - the technology is there, the adoption is not. For some of the reasons why, please do read the IPPR report Improved circulation.
The more hopeful Deloitte report shows how apps, telehealth, and patient portals are all having an impact on the number of hospital admissions, attendances at A&E, and hospital bed days. Even GP appointments can be reduced. Healthcare professionals can use technology to have more time to spend with those most in need. The use of WebGP and Babylon, which both enable you to use technology to contact a GP, shows that the game has moved on.
So how did the English cricket team react after they showed they were not with the times?
They went for it.
They've embraced the modern game and starting hitting the ball all over the park. They can score 400-odd at a canter. They ditched Cook and much of the old guard. Brought in new, innovative players. They have seen the light. But more than that, they have the belief that they have the technology to meet the needs of the modern game.
So it is sad that, despite the recent announcements of the National Information Board on the aspirations of technology enabled care services (TECS - even the acronym sounds dated), the prevailing approach to healthcare access is stuck behind the crease. GPs are being forced to open expensive facilities for people who would be more than happy using their phone to get some medical advice. They don't need the waiting room; they need decent broadband and some easy to use devices.
Sure, there may be occasions when things go wrong - this is healthcare, that's what happens. The cricket side might get bowled out for 75 now and then. We learn and move on.
But without a firm commitment to adapting to the modern game, healthcare access in this country looks set to be a spectator. NHS? There’s an app for that. Please, NHS, open your shoulders, go for it.