Digital Manager

Location: Basel, Switzerland
Job Type: Full-Time
Employer: Abbott
To lead and drive Digital, Social and eCommerce initiatives, delivering ROI and competitive advantage and differentiation in line with Abbott's business and customer engagement strategies.

Core Job Responsibilities

  • Lead digital marketing teams, regions and affiliates with best in class and effective technology solutions.
  • Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement.
  • Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements.
  • Apply advanced digital technology to support multichannel communication programs and added value communication strategies
  • Evaluate, monitor and produce reports including KPIs for CRM (and email marketing) strategies.
  • Ensure the systems can support data selection required.
  • Ensure ROI is facilitated through digital technology.
  • Improve ROI and customer lifetime value across all campaigns.
  • Work closely with customer experience and insight manager to ensure customer insights are used to shape digital technology design and activation.
  • Support the marketing TAs in developing digital assets as part of the multichannel and marketing plan, in collaboration with the digital manager.
  • Implement the Digital Review Board (DRB) process, lead the DRB and consolidate the governance to ensure that local and global digital assets are fully compliant and meet high quality standards.
  • Ensure the mapping of customer journeys, conduct UX tests and apply to the design of digital assets to achieve optimal user experience
  • Liaise closely with other departments and engage stakeholders to ensure the customer centric approach and tools are fully embedded across all integrated digital assets, and ensure ROI is demonstrated.
  • Ensure maximum use of personalization to deliver relevant messages via the digital channels to the right target at the right time.
  • Plan and manage engagement strategies to support lead nurturing, conversion, retention
  • Collaborate with Digital Manager, Marketing EM and local digital managers to interpret and leverage data to ensure optimal performance of content and campaign results.
  • Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities.

Minimum Education

  • Professional Diploma in Digital, Marketing, IS/IT
  • Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches.

Minimum Experience/Training Required

  • Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business.
  • 3-5 years of international experience in Digital / eCommerce (company or consultancy),
  • Strong capability and understanding of digital technologies (Web, mobile, social, eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc)
  • Continuously getting up to date with the digital innovations
  • Experience in the healthcare and pharma and emerging markets as a plus
  • Highly analytical, excellent communication skills
  • Experienced in project management, high level business English
  • Team player, innovative, proactive, solution oriented, customer focused, business acumen
  • Language requirement: Fluency in English, additional languages are a plus

Apply for this job

About Abbott
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people.

Post your job offer now to start hiring the best digital health talent! For further information, please contact us.

Most Popular Now

Researchers Find Telemedicine may Help R…

Low-value care - medical tests and procedures that provide little to no benefit to patients - contributes to excess medical spending and both direct and cascading harms to patients. A...

AI Revolutionizes Glaucoma Care

Imagine walking into a supermarket, train station, or shopping mall and having your eyes screened for glaucoma within seconds - no appointment needed. With the AI-based Glaucoma Screening (AI-GS) network...

AI may Help Clinicians Personalize Treat…

Individuals with generalized anxiety disorder (GAD), a condition characterized by daily excessive worry lasting at least six months, have a high relapse rate even after receiving treatment. Artificial intelligence (AI)...

Accelerating NHS Digital Maturity: Paper…

Digitised clinical noting at South Tees Hospitals NHS Foundation Trust is creating efficiencies for busy doctors and nurses. The trust’s CCIO Dr Andrew Adair, deputy CCIO Dr John Greenaway, and...

Mobile App Tracking Blood Pressure Helps…

The AHOMKA platform, an innovative mobile app for patient-to-provider communication that developed through a collaboration between the School of Engineering and leading medical institutions in Ghana, has yielded positive results...

AI can Open Up Beds in the ICU

At the height of the COVID-19 pandemic, hospitals frequently ran short of beds in intensive care units. But even earlier, ICUs faced challenges in keeping beds available. With an aging...

Can AI Help Detect Cognitive Impairment?

Mild cognitive impairment (MCI) can be an early indicator of Alzheimer's disease or dementia, so identifying those with cognitive issues early could lead to interventions and better outcomes. But diagnosing...

Customized Smartphone App Shows Promise …

A growing body of research indicates that older adults in assisted living facilities can delay or even prevent cognitive decline through interventions that combine multiple activities, such as improving diet...

AI Model Predicting Two-Year Risk of Com…

AFib (short for atrial fibrillation), a common heart rhythm disorder in adults, can have disastrous consequences including life-threatening blood clots and stroke if left undetected or untreated. A new study...

New Study Shows Promise for Gamified mHe…

A new study published in Multiple Sclerosis and Related Disorders highlights the potential of More Stamina, a gamified mobile health (mHealth) app designed to help people with Multiple Sclerosis (MS)...

Patients' Affinity for AI Messages …

In a Duke Health-led survey, patients who were shown messages written either by artificial intelligence (AI) or human clinicians indicated a preference for responses drafted by AI over a human...

New Research Explores How AI can Build T…

In today’s economy, many workers have transitioned from manual labor toward knowledge work, a move driven primarily by technological advances, and workers in this domain face challenges around managing non-routine...