The campaign, which is being run exclusively through Amazon and will finish on December 31, offers consumers the chance to buy a laptop for US$399, for which price OLPC contributes a second laptop to recipients in developing countries. OLPC is concentrating its donations on the fifty poorest countries as well as post-war conflict zones and other areas where there are displaced populations.
This year's campaign aims to build on the successes achieved by the first Give One, Get One initiative, which took place in the US last year. Negroponte said this year the campaign - which will be supported by a major advertising push - could see half a million Laptops sold.
The laptops that are supplied to developing nations come supplied with one million books as well as games and other content. The principle behind them is to encourage learning, computer literacy and social development among the world's most disadvantaged people.
Negroponte also said that OLPC was currently developing a second generation device, which will feature open-source software and an innovative eBook-style design, and that OLPC was aiming to bring down the cost of basic laptops to US$100 in the US by the end of 2009. Professor Negroponte added that OLPC had already been successful in bringing down the costs of laptops in developed markets by forcing laptop makers to launch new, low-end devices.
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About World of Health IT Conference & Exhibition
The World of Health IT Conference & Exhibition has been developed for leaders and experts in health IT from Europe, the Middle East and Africa (EMEA). It has been designed for and by the healthcare IT community in the EMEA region: technology users, buyers, vendors, providers or healthcare regulators. Addressing the perspectives of clinicians, directors and other healthcare professionals, The World of Health IT Conference & Exhibition offers educational sessions, vendor exhibitions, best practice exchange networking sessions and other professional development opportunities. The WoHIT Organising Committee comprises the EC (European Commission), HIMSS (Healthcare Information and Management Systems Society), EUROREC (European Institute for Health Records), COCIR (European Coordination Committee of the Radiological, Electromedical and Healthcare IT Industry), EHTEL (European Health Telematics Association), HINE (Health Information Network Europe), and now EFMI (European Federation for Medical Informatics). For further information, please visit http://www.worldofhealthit.com.