19 - 21 April 2016, Berlin, Germany.As the digital revolution progresses, medical services are now appearing on many people’s smartphones. The mHealth market featuring apps, wearables and modern technology is booming and becoming an increasingly important part of the global eHealth sector. As in 2015, ’medical services via smartphone' will be one of the dominant themes during the three days of Industrial Fair and Congress events at this year's conhIT.
At conhIT the biggest networking platform will be the mobile health ZONE, where the latest innovations and trends in mHealth are on show, allowing representatives from every branch of the healthcare sector to find out more about them. Most companies in the healthcare industry have realised the potential of mHealth solutions, in particular statutory health insurance companies. "The majority of people, including more and more elderly persons, use smartphones, wearables and the mobile internet every day. We want to motivate them to be active and live a healthy lifestyle. We feel it is up to date to offer our customers a digital incentive programme," is how Sascha Porbadnik, head of the IT Service & Business Intelligence unit of AOK Nordost, explained the idea behind his company developing apps.
The pharmaceutical industry also regards these future solutions as indispensable. "Over the next decade apps, wearables and big data will completely change our world. This is the beginning of a long and exciting trip," is the forecast of Ralph Lägel, senior manager, Healthcare Strategies, Pfizer Pharma GmbH, for the future.
Despite the euphoria surrounding new digital solutions the focus is also on critical issues such as data protection, data quality, binding rules and interoperability. Concerning the last topic, Jens Naumann, managing director of medatixx, one of the Gold Partners of conhIT, has noticed that the attitude among startups is changing: "App providers are beginning to understand that in order to introduce apps as a regular healthcare service they not only need contracts with health insurance companies, but that for apps to become accepted it is often necessary to integrate them in the IT processes of medical practices and hospitals." medatixx envisages a sort of medical app store that supplies compatibility-certified apps that interact directly with medical practices' IT systems. "Ideally, we want to ensure that third-party apps function via a standard, industry-wide interface in order to avoid expensive, individual software," Jens Naumann added.
Be it startups, established Health IT companies, health insurance companies, services, pharmaceutical companies and ultimately patients - the topic of ’medical services via smartphone' concerns everyone. Fascinating events and lively discussions await all visitors to the Industrial Fair, Congress sessions and conhIT Networking programme.
For further information, please visit:
http://www.conhit.de/en/
About conhIT - Connecting Healthcare IT
conhIT targets decision-makers in IT departments, management, in the medical profession, nursing, doctors, doctors' networks and medical care centres who need to find out about the latest developments in IT and healthcare, meet members of the industry and make use of opportunities for high-level advanced training. As an integrated event, over a period of three days conhIT combines an Industrial Fair, a Congress and Networking Events that are of particular interest to this sector. Launched in 2008 by the German Association of Healthcare IT Vendors (bvitg) as the meeting place for the healthcare IT industry and organised by Messe Berlin, this event recorded 388 exhibitors and around 7,500 visitors in 2015 and has now become Europe's leading event for the healthcare IT sector.
conhIT is organised in cooperation with the following industry associations: the German Association of Healthcare IT Vendors (bvitg), the German Association for Medical Informatics, Biometry and Epidemiology (GMDS), the German Association of Medical Computer Scientists (BVMI). The National Association of Hospital IT Managers (KH-IT) and the Chief Information Officers of University Hospitals (CIO-UK) have provided contributions to the subject matter.