Highland Marketing has been appointed by EHI to deliver a range of PR and social media activities in support of the EHI Live 2012 event, which takes place from 6 - 7 November 2012 at the NEC Birmingham. Now in its fifth year, EHI Live provides a forum for the entire healthcare IT community to meet and discuss a wide range of eHealth issues.
The primary objective of the campaign being run by Highland Marketing, will be to widen delegate attendance for the conference and exhibition across a broad spectrum of healthcare professionals. Highland Marketing will also deliver a range of services designed to maximise coverage of the event in a wide range of national, healthcare and IT media as well as encouraging press attendance. These activities will help confirm EHI Live's position as the leading event in the UK eHealth calendar.
In recognition of the important role the agency will play in promoting the event, Highland Marketing has become an EHI Live Affiliate and will be exhibiting at the event on stand C74.
Charlie Beall, head of publishing at EHI, said, "Each year, we aim to deliver an even better experience both for delegates and exhibitors. We are delighted this year to be working with Highland Marketing to grow our delegate base and to communicate the value of exhibiting at EHI Live to suppliers. Highland Marketing have an intimate knowledge of the healthcare IT sector and are ideally placed to communicate our message, that EHI Live provides the seminal platform to explore and understand the impact of eHealth strategies, of changes in technology and how healthcare is delivered, as well as an opportunity to learn from the experiences - good and bad - of colleagues working elsewhere.
"To communicate that message effectively, we needed to engage with an agency that has excellent market knowledge, strong contacts and connections with a wide range of media, and demonstrable skill in using a full range of PR and social media techniques to meet client objectives. Highland Marketing was the obvious choice."
Mark Venables, CEO, Highland Marketing, said, "Securing this appointment demonstrates the strength of our reputation within the healthcare IT marketplace and the range and depth of the expertise we can bring to engagements. EHI is one of the most respected and influential organisations within the UK healthcare IT community and we look forward to helping take EHI Live to the next level.
"Our involvement in promoting the conference and exhibiting at the event allows us, as part of the healthcare IT community ourselves, to meet our own strategic objective of supporting events, initiatives and vendors that strengthen the capabilities of the sector. This year is our 10th anniversary and we can think of no better way to celebrate than by being asked to help an event, like EHI Live, become an even more valuable venue where the healthcare IT community can meet."
About EHI Live 2012
Now in its fifth year, EHI Live is a two-day conference and exhibition which has become recognised as the key event in the eHealth calendar. Organised by the same team behind industry news outlet eHealth Insider and the annual EHI Awards, EHI Live brings together suppliers, healthcare IT professionals and clinicians to discuss and debate the issues facing those involved in healthcare IT who want to use IT to improve the efficiency and quality of health services. EHI Live attracts more than 2,000 delegates, visitors and exhibitors from around the UK.
EHI Live 2012 will take place at the NEC, Birmingham on 6-7 November 2012. The main conference programme in 2012 includes a number of strands that reflect the diversity of interests in healthcare IT, with a keynote speech from new health minister Dr Dan Poulter. In addition to the main conference programme, a number of free tracks are being run that will allow visitors attending the EHI Live exhibition to get even more value from their visit, including the CCIO Leaders Network Annual Conference, a free-to-attend event promoting clinical information leadership.
About Highland Marketing