Opinion Article: Raising the Bar for Gold Standard Care
The NHS truly is a global brand. The opening ceremony of the London 2012 Olympics, quite rightly, presented the health service as one of the UK's most treasured possessions - and one of its proudest accomplishments. But, following a sporting summer where athletes have pushed themselves towards the limits of human achievement, the NHS must itself raise the bar if it is to maintain its position as a world-class performer and redefine the gold standard of patient care.